The work done behind-the-scenes to ‘design’ information significantly affects the visual design the user interacts. The articles Information Vs Technical Architecture by Shari Thurow and Creating a Successful Information Experience for Your Users by Linda Newman Lior offered details of how the work done behind-the-scenes affect the users.

Shari Thurow described how she noticed a poor information architecture and how it affects the search engine optimization as well as the users. Thurow directed the problem to the technical team but was ignored for her lack of knowledge and understanding of SEO and its algorithm.  By ignoring Thurow’s concerns, it led to problem in dealing with frustrated clients and users. I agree with Thurow that it is important to not undermine a teammate’s capabilities and knowledge. Also, it is important to combine information architecture and technical implementation because each plays a crucial role in creating a well-designed user interface.

Good information architecture organizes and labels the content of the website for usability and findability. However, poor information architecture and information strategy may affect and confuse the user. Clients and users will be frustrated because it is a possibility that they couldn’t find the information needed due to poor information architecture. Poor information architecture and information strategy creates a barrier for users to understand the website’s purpose and navigate for the content needed. Thus, further creating pain points that users experience. Therefore, it is important to research and understand the users to plan and strategize the content and layout for good findability, usability, crawlability, indexation, and redirection. Also, it is important to work together as a team to integrate the information and create and map contents for users to easily navigate and understand the purpose of the website to reduce pain points for everyone.