Writing is an important aspect of design and is often overlooked in the process. Design
and writing help users or readers to understand the purpose of your design and content.
From the article, “Content Marketing: Is your design killing your content?”, Jim Connolly
stated that “the primary design task of any newsletter, website or blog, is to ensure the
content is as readable as possible.”
When writing is overlooked, poor readability is a problem that designers and users
encounter. Before taking GCOM 360 and GCOM 361, I used to think that there is no
difference in writing for a paper and writing for the Web. However, I was wrong with my
thinking. I learned that my writing style makes a Web page poor in readability. It was not
user-friendly and it was difficult for searching and identifying keywords within the writing.
Also, I learned that is important to break down my writing, to separate content
appropriately, and to focus on writing keywords within the context.
The purpose of writing or design is to center on the users. For a design process, a
designer needs to research about users, to understand the users, to map ideas and
create prototypes for users. There is no difference between writing and designing. For
the writing process, a writer also focuses on the audience. A writer needs to research,
to understand his/her audience, and to empathize with and connect to the audience.
Therefore, I think it is best to combine design and writing to create a better usercentered
design and user experience. Not only does good writing and design reduces
user pain points, it also improves content usability and readability.